Latest News
The Coingaming Group makes pioneering switch to bits (µ฿) betting unit

Wednesday 10th May – The Coingaming Group, operator of leading bitcoin-led iGaming brands Bitcasino.io and Sportsbet.io, has switched its betting unit from millibitcoins (m฿) to microbitcoins (µ฿), also known as ‘bits’.
The industry-first move comes as the group looks to make its gaming and betting units more accessible after the continuous rise in the value of Bitcoin.
In keeping with Coingaming’s ‘fun, fast & fair’ mantra, customers will now be able to play and bet more across the group’s vast selection of casino games and sports events with the same bankroll as before, but visually 1,000 times bigger, allowing for smaller betting units.
After the successful relaunches of the Bitcasino.io and Sportsbet.io brands last year, this move continues the company’s customer-centric, proactive approach, ensuring players have an enjoyable experience on all of its sites.
Tim Heath, CEO of the Coingaming Group, said: “With Bitcoin now well and truly in the mainstream, and its price continuing to surge, we wanted to ensure all games and sports events were accessible to all types of customer. Reducing our gaming unit to bits (µ฿) is the ideal way of doing so and keeps the user at the centre of our universe.
“Our customers can now play and bet more for the same money, and we expect this to encourage even more users to sign up to the leading Bitcoin casino and sportsbook, while also providing existing loyal players with greater flexibility and potential play time.”
Alongside the introduction of bits betting, the Coingaming Group is also offering exclusive bonuses and rewards under very generous conditions, giving something back to its expanding growing customer base, while also raising awareness of the pioneering betting proposition.
About the Coingaming Group
The Coingaming Group is a leading operator of iGaming brands, including the Bitcoin-focused casino Bitcasino.io and sportsbook Sportsbet.io as well as a dedicated eSports betting brand Bets.io and a slots-focused online casino Slots.io.
With offices in Estonia, Ukraine, Spain, UK, Brazil and Malaysia, the group employs more than 190 staff. For more information, please visit: https://www.coingaming.io/.
-
Latest News7 days ago
Week 13/2025 slot games releases
-
Cryptocurrency7 days ago
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
-
Latest News7 days ago
GoldenRace Launches New Virtual Football for Retail
-
Latest News6 days ago
CONCEPT DEBUTS WITH NEW GAMES AT CASINO GRAND LEÓN IN MEXICO
-
Latest News7 days ago
Holland Casino Appoints New Director for its Online Division
-
Latest News7 days ago
BGaming Launches Data-Driven Players Hub
-
Affiliate Industry4 days ago
Affiliates are the key to unlocking operator success in Africa
-
Latest News7 days ago
Maximize market reach with Slotegrator’s new channelization report