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Yabo Sports ties up with Hertha Berlin

Published

7 years ago

May 21, 2018

Niji Narayan

Photo credits: http://www.herthabsc.de

Reading Time: < 1 minute

Asian Betting company Yabo Sports has signed a regional partnership deal with German football club Hertha Berlin.

As per the deal, Yabo Sports will be the official and exclusive betting partner of Hertha in Asia all through the 2018–19 and 2019–20 seasons.

The company’s branding will benefit from various advertising channels of the club, including the LED advertising boards inside the team’s Olympiastadion Berlin home stadium and the club’s media platforms in both Asia and Europe.

The Lagardère Sports agency brokered the deal on behalf of Hertha Berlin.

“Yabo Sports is proud to become Hertha BSC’s exclusive betting partner in Asia, with the aim to enhance brand value and regional influence together with the club,” Yabo Sports chief executive Sunny Xu said.

“Looking ahead, we will devote ourselves to provide users with more quality sports games in the region, as well as more exciting Hertha BSC content in partnership with the club.”

Ingo Schiller, chief executive at Hertha Berlin, added: “Yabo Sports is our first regional exclusive partner in Asia, which is a strategically important market for us.

“Looking forward to a long and successful partnership with Yabo Sports, we will continue to drive Hertha BSC’s internationalisation strategy hand in hand forward.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.