Sports betting records growth in Kenya

African betting markets continue to thrive, with Kenya registering the highest growth mainly because of its rising sports betting revenues and introduction of new technologies.

GeoPoll conducted a survey recently and found out that at least 54 per cent of the youth (aged 17–35) in Sub-Saharan Africa has tried some form of gambling. The study also revealed that younger gamblers are more inclined to sports betting, especially using smartphone apps.

Kenya registered the highest number of gambling or betting participants in the past at 76 per cent.  Uganda comes second with 57 per cent.

Ghana sits on the other end with the lowest number of young bettors at 42 per cent. In addition, while the rest of the countries studied has a bet frequency of once a month, Kenyans gamble once a week, especially in football matches over the weekends.

According to GeoPoll, most Kenyans use mobile phones to bet, with 75 per cent of all wagers made through smartphones. South Africa has the lowest usage of the mobile for gambling at 48 per cent despite having the highest rate of mobile penetration in the continent.

Source: focusgn.com