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Camelot posts record online lottery sales in the UK

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The UK-based Camelot Group, who operates the UK National Lottery, has reported a massive year-on-year increase in the sale of UK National Lottery. Significantly digital sales touched a record high of £1.65bn (€1.88bn/$2.21bn).

Gross sales in the 2017–18 financial year reached £6.95bn, an increase of £26.4m on the previous year. The growth is encouraging, as Camelot had estimated a decline in sales.

Mobile lottery sales too have hit an all-time high of £700.6m. In fact, over 40 per cent of the digital sales has been achieved through smartphones and tablets.

Camelot also noted record sales figures on the National Lottery applications for mobile, following the launch of full version of the Android app last year.

However, retail remains the main sales channel for the National Lottery after taking £5.3bn during the year, more than 75 per cent of total sales.

UK players claimed £3.93bn in prize during 2017–18, with the National Lottery having now awarded over £67bn in prizes since its launch.

Camelot also noted that it was able to generate £1.66bn for “Good Causes” during the 12-month period, £27.3m more than in the previous year.

Nigel Railton, who took over as chief executive of Camelot on a permanent basis in November, said: “Given that we had anticipated a further sales decline this year, our achievement in getting The National Lottery back into growth and delivering more money for Good Causes underlines the importance of the work we have been carrying out following the strategic review.”

“It’s fair to say that sales benefited from a nice run of luck – particularly on EuroMillions with some incredible jackpots – but the strong foundations and new initiatives that we are putting in place have also started to play a part.”

Railton added: “As we look to build on the progress we’ve made, we’ll continue to take action in those areas that we identified in the strategic review.”

“While there is much work still to do – and we’ll continue to face challenges beyond our control, such as continuing doubts over the economy and ever-increasing competition from the gambling sector – we’re confident that we have some really strong plans lined up.”

“These include improvements to Lotto coming later this year to give our players a better winning experience.”

“The National Lottery is a truly national institution that makes a massive difference to the lives of people and communities across the UK – and everyone at Camelot is fully committed to ensuring that this success story continues.”

 

Source: iGamingBusiness

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Aviatrix and Hollywoodbets ready for take-off in South Africa

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The award-winning crash game Aviatrix is arriving in South Africa for the first time, exclusively with leading betting operator Hollywoodbets.

Hollywoodbets players will enjoy exclusive access to a range of daily tournaments and promotions, making their Aviatrix adventure even more thrilling. Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Bringing Aviatrix to South Africa exclusively with Hollywoodbets is an exciting milestone for us. We’re excited to offer South African players a unique experience where they can build, customise, and pilot their own planes while competing for rewards. With Hollywoodbets, we’re confident Aviatrix will soar to new heights in this vibrant market.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Everyone at Hollywoodbets is ready for take-off with Aviatrix. Players will be able to exclusively enjoy the game in South Africa, building their own planes, soaring through the skies and earning incredible rewards along the way. Aviatrix delivers an unmatched gaming experience that will keep players on the edge of their seats!”

Aviatrix was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

The title is constantly updated with new features and functionality, such as the ability to claim free bets with promo codes within the game.

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DATA.BET Announces Strategic Partnership with Nubet

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DATA.BET has announced a strategic partnership with Nubet. Through this partnership, Nubet will leverage DATA.BET’s Single Page Application with Data Feed that covers over 60 disciplines for both esports and classic sports. Advanced Risk Management that blends AI-driven analytics with expert oversight to optimise profitability while safeguarding against market volatility.

The company offers Nubet a fully customisable platform with greater flexibility and integration options. Optimised for SEO and supporting over 25 languages, it enables the betting brand to effectively reach diverse markets while providing a seamless, personalised experience that aligns with the specific needs of users from the North European region.

DATA.BET provides Nubet with an odds line built on official data that is expertly processed by its in-house trading team. This Data Feed offers unparalleled accuracy, with market delays reduced to as little as 1 second. Also, the partner will get a suite of interactive Widgets, such as Scoreboards and the Pitch Tracker, all supported by trusted data partners.

“We look forward to partnering with our new client to boost revenue through our progressive technologies and dedicated team. This collaboration not only enhances the user experience in esports betting but also represents a strategic entry into an exceptionally promising region for us,” said Otto Bonning, Head of Sales at DATA.BET.

Niko Marttinen, Head of Trading, added: “We are delighted to collaborate with DATA.BET, whose technology and industry expertise align perfectly with our mission to deliver exceptional value to our users. Partnering with us as a premium provider, powered by licensed content from DATA.BET, marks a transformative step forward for our company.”

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CryptoCasino.com Launch to Disrupt iGaming with Groundbreaking Telegram Casino

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Today marks the launch of CryptoCasino .com, featuring an innovative Telegram casino that is set to drive player acquisition in the rapidly growing blockchain betting space.

Led by an experienced team that has built multiple successful iGaming operations in the world of sports betting, poker, and affiliate services, CryptoCasino .com will deliver an unmatched betting experience for crypto users.

Partnering with the largest gaming studios in the world, CryptoCasino will feature over 6,000 online slots and table games, a live dealer casino, premium sportsbook, eSports betting hub, racebook, and more, all available to be bet on with 25+ of the largest cryptocurrencies in the world, including its own $CASINO token.

New customers will be greeted with an enticing welcome package consisting of a 200% deposit bonus, 50 free spins and a free sports bet.

Beyond providing a cutting-edge gaming platform, CryptoCasino distinguishes itself with the unparalleled security and speed of cryptocurrency transactions, coupled with a loyalty program to reward regular players.

To cater to the future of crypto betting, the site will allow for both traditional registration and Web3 connectivity. By connecting instantly with wallets such as MetaMask or Trust Wallet, players can seamlessly deposit and withdraw funds within seconds.

With a player-first focus, the site also includes 24/7 live chat support and an industry-leading VIP program that offers a wide range of loyalty incentives that reward players on a daily basis.

CryptoCasino is catering to the over one billion unique Telegram users by building a Telegram Casino integration that allows anybody to immediately join and begin playing with just one click.

With Telegram gaming growing rapidly, CryptoCasino’s integration with the platform will offer a direct connection to millions of players around the world. The integration will provide the perfect blend of security, seamless connectivity, and social gaming that connects with the demographic of crypto enthusiasts.

Partnerships with the Best in the Industry

Having grown several iGaming businesses over the past two decades, the CryptoCasino .com team understands that the key to rapid growth comes from partnerships with trusted names in the online gaming business.

That is why CryptoCasino has partnered with several major names in betting and blockchain including Pragmatic Play, Evolution Gaming, Betby, Oddin. gg, Decubate, Covey, Fireblocks, and others.

Certified through CertiK and as a fully licensed platform under Curacao and Anjouan gaming authorities, the platform will provide the highest level of player safety and security, complying with all regulatory statutes for the best crypto betting experience possible.

The Future of Crypto Casinos is here

The launch of CryptoCasino .com comes at the perfect time. With all eyes on crypto as bitcoin continues to break all-time highs, the influx of new gamblers into the blockchain world should make for an incredible acquisition opportunity.

With a marketing strategy that includes support from a wide range of streamers, affiliates, and key opinion leaders from both the iGaming and crypto sectors, CryptoCasino is certainly poised to make a splash with the next-gen bettors.

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