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Scientific Games extends deals with New Mexico Lottery

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Scientific Games has signed a new eight-year deal that will extend its long partnership with the New Mexico Lottery. As per the deal, the company will provide instant products and services and a two-year loyalty rewards programme.

With this deal, Scientific Games becomes New Mexico’s major provider of instant games and related services, including research and lottery sales force training. The company will also offer technology, content and services for the Lottery’s Points and Rewards/Second-Chance Promotions programme.

“Based on our business plan, Scientific Games has proven that they have the experience to help the New Mexico Lottery grow profits in the next eight years by delivering quality instant games, support and strategic planning for our product portfolio and player engagement,” David Barden, CEO, New Mexico Lottery Authority, said.

“Scientific Games is honored to be selected as the leading instant game partner for the New Mexico Lottery. We will help the Lottery develop a high-performing portfolio of instant games supported by one of the industry’s most engaging loyalty and rewards programs,” John Schulz, Senior Vice President, Instant Products at Scientific Games, said. “Our teams will work together to develop a fully integrated offering that will support the Lottery’s business goals to create more returns to college scholarships in the state.”

 

Source: reviewed-casinos.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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