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Unibet signs agreement with PSG

Published

7 years ago

June 22, 2018

Niji Narayan

Reading Time: < 1 minute

Unibet, part of Kindred Group, has assigned a new two-year deal with French Ligue 1 champion Paris Saint-Germain.

As per the agreement, the company will become the team’s official betting partner.

Unibet will also get branding exposure inside the club’s Parc des Princes home stadium.

In addition, Unibet and PSG will together offer customers a range of exclusive digital content.

“We are delighted to welcome Unibet to the Paris Saint-Germain family; we both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets,” PSG sponsoring director Marc Armstrong said.

“By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.”

Mathieu Drida, general manager of Kindred France, added: “With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game.”

Source: iGaming Business

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.