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Mats Lundin iSoftBet’s new European head of sales

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6 years ago

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iSoftBet adds three C-level executives in ambitious 2022 push
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Online and mobile casino content provider, iSoftBet, has hired Mats Lundin as head of sales for Europe.

Mats Lundin will be responsible for driving sales in regulated markets across Europe for the developer’s existing portfolio of titles, along with regular new releases. He joins iSoftBet from slots developer Play’n GO where he was sales manager, and will report directly to iSoftBet’s chief commercial officer, Michael Probert.

Lundin is the latest in a line of iSoftBet senior hires, including Andrew Bonnici as Head of BI previously at Betsson and Ofir Haber, Head of Product who previously worked at 888 and SB Tech.

“Mats has a wealth of experience in the iGaming sector, and we believe he will play a key role in building even more momentum behind iSoftBet as we continue to establish ourselves as the go-to online casino content provider and aggregation platform.” – commented Michael Probert, CCO at iSoftBet.

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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