Sky Bet introduced the “Group Bets” function as part of its new innovative features

Sky Bet has introduced a “Group Bets” function as part of its new innovative features to meet the changing customer expectations across its desktop and mobile platforms.

This new feature allows a bunch of like-minded people to create a group and create a “Group Bet” accumulator, in which each member of the group can make a selection for the bet.

Each member can also place the group bet into their own Sky Bet account and make a wager. They will have the option to modify the accumulator if they want before placing a bet.

Sky Bet carried research and found that this sort of group betting activity already takes place, but prior to Group Bets, there was no specific way of creating such a bet directly through the bookmaker’s platforms.

The development comes at a key point in Sky Bet’s history after the company was recently taken over by the Stars Group in a deal worth $4.7bn (€4.0bn).

PokerStars’ owner first agreed a deal to buy Sky Bet and its various brands from owners CVC Capital Partners and media giant Sky PLC in April. The deal is being examined by the Competition and Markets Authority.

Souce: igamingbusiness.com