Latest News
GreenScreen Animals Teams Up with MTP and Cravens on Recent 2018 Russia World Cup Ad for Ladbrokes

SANTA MONICA, California, July 30, 2018 – Soccer fever came to Silicone Beach recently when GreenScreen Animals partnered with UK’s Mallinson Television Productions (MTP) and Cravens advertising agency, on a spot for Ladbrokes’ 2018 Russia World Cup ad campaign. GSA contributed high-quality, humane stock footage from its extensive green screen animal library for the ad titled “Brian and the Bear” which appeared on national television in the UK, as well as in print and online.
The light-hearted spot features legendary British actor Brian Blessed, famous for his booming voice and beard, bursting into a pub on a Grizzly bear. Blessed makes a series of awkward puns about the Russia vs. Saudi Arabia game to a group of stunned pub-goers, and then rides off. The ads are part of a campaign by Ladbrokes, featuring celebrities promoting sports betting.
“We wanted this to feel as real as possible,” said Damien O’Donnell. “So we turned to the GreenScreen Animals footage library. They had a huge selection of 4k clips to pick from and the end result was amazing and more effective than CGI on this schedule.” O’Donnell consulted with three of London’s top five post facilities before identifying GSA as a possible solution.
GSA provided the MTP team with 10 clips of a blonde Grizzly bear on green screen doing various behaviors including walking, roaring and swiping. MTP made their selections within 2-weeks and then matched their live-action shoot to the existing stock footage.
“Our client wanted a large Grizzly bear to walk into a pub with an actor sitting on his back,” said co-founder Mark Shockley of GSA. “We were happy to offer MTP a cost-effect and humane alternative.”
GSA is the world’s leading solution for high quality, humane animal content. The company owns and licenses the world’s largest HD – 6Kgreen screen animal footage collection. The GSA digital library contains over 8,000 raw clips, which can be utilized in a wide variety of media. GSA also provides custom shoots for clients seeking a “one-stop shopping” solution. GSA’s green animal content allows producers the fastest, easiest and most cost-effective way to access content that is normally too expensive and difficult to capture. All GSA content is produced under the close supervision of The American Humane Association’s “No animals were harmed” unit. This key alliance ensures the safety and comfort of the animal actors used in the library.
For more information visit www.greenscreenanimals.com or call 310 622 4487.
Generated by Elif Cercel/ Publicist
-
Africa5 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews5 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates5 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards5 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News5 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Latest News5 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Africa4 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Asia4 days ago
FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025