William Hill plans US expansion

William Hill US has announced its plans to expand to West Virginia and Mississippi in the wake of legalisation of sports betting industry in the country.  The company did not specify the details, but hinted about more partnerships.

“William Hill will provide retail and mobile/online sports betting to a soon-to-be-announced casino partner in West Virginia,” reads the statement released by the company on Friday.

Subject to regulatory approvals, William Hill will provide sports betting risk management services and its proprietary technology for both retail and on-premises mobile sports betting to the following casinos: Hard Rock Casino Hotel & Casino Biloxi, Island View Casino Resort (Gulfport), Palace Casino (Biloxi), Treasure Bay Casino (Biloxi) and WaterView Casino (Vicksburg), in addition to six other casinos in Mississippi. All properties are expected to be live by the end of August pending granting of licences.

William Hill CEO Philip Bowcock said: “It has been an excellent start for us since PASPA was overturned.  We have built on our existing business in Nevada which is number one and growing and in Delaware where we are risk manager for the entire state.  We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven casino agreements.  The team continue to engage in discussions that cover a further fourteen states and they are doing a tremendous job.”

William Hill US CEO Joe Asher commented: “We have had a great start in New Jersey and our team is working hard to launch our mobile product there, as well as getting ready to go live in Mississippi, West Virginia and elsewhere, subject to regulatory approval.  There is a lot happening and we are very proud of our team.”

Source: Focus Gaming News