Gambling in the USA
New Jersey online gambling revenues soar in July
New Jersey’s online casinos had a windfall in July, with the revenues soaring to an all-time high. Leading from the front in revenue generation were Borgata and Golden Nugget, with good performance by the new Hard Rock and Ocean online casinos.
Overall, the state’s iGaming revenue for the month touched $25,897,517, with slots and table games contributing $24,048,964 and online poker bringing in $1,848,553. Online casino revenue now accounts for 93 per cent of the state’s online gambling revenue.
Golden Nugget and Borgata soar
While some might surmise that NJ’s two new online casinos, Hard Rock and Ocean, could cannibalise revenue at established competitors, they certainly had little effect on Borgata and Golden Nugget’s bottom line in July.
Last month, Golden Nugget had its best month ever, boasting a win of $9,328,814, over half-a-million dollars more than its previous top month this March. GN, which serves as the umbrella for Betfair and SugarHouse (and soon Churchill Downs), consistently dominates the NJ online casino industry in terms of revenue. This year, it has banked $58,272,651 in total, around $28 million more than Borgata, its closest competitor.
Golden Nugget’s July revenue was nearly 50 per cent more than what it took in during the same time period last year, an astounding feat considering that overall market growth has slowed considerably.
Borgata was the other big winner last month, posting a record high win of $4,463,799, a 42 per cent Y/Y bump.
The licensee, which also counts playMGM and PartyCasino NJ as partners, had its previous best month in May, but eclipsed that amount by nearly $300,000 in July.
All of the casinos under Borgata’s wing launched popular Live Dealer games in May, which could be one of the drivers behind its impressive recent earnings.
Hard Rock and Ocean take their first baby steps
Last month was Hard Rock’s first full month of operation. The newly minted online casino raked in $329,650.
Ocean Casino was not that far behind, with a total take of $249,805, interesting considering that the site only began taking customers in a limited capacity in the middle of the month. If the casino had continued at that rate, and had been in operation for the entire month, it would have actually beat out Hard Rock in July.
Ocean, which lacks the brand recognition that Hard Rock brings to the table, still has some work to do in improving its product. However, the site launched with an eye-popping bonus opportunity, which could have succeeded in bringing in intrigued gamblers.
The welcome bonus package includes a reward of up to $125 free, along with a whopping $10,000 deposit bonus. The previous biggest welcome bonus in the state was through Betfair, which offers a 100 per cent deposit bonus up to $2500.
While great for marketing, players should be aware that the Ocean bonus is not for the faint of heart. To earn the entire amount, gamblers must play a considerable amount, more than the majority of casual players would be capable of.
WSOP.com’s tri-state compact isn’t saving NJ online poker
June was a bright spot for New Jersey online poker, with the state’s three poker licensees contributing for a 1.3 per cent year-over-year growth. The achievement was mainly due to WSOP.com/888, which connected player pools with card players in Delaware and Nevada in May. The ability to share liquidity across states instantly propelled the network to the top spot in NJ, beating out PokerStars for the first time.
Numbers were also inflated due to the hype surrounding the WSOP and the $3.023 million guaranteed Online Championships flagship tournament series, which previously ran separately in Nevada and New Jersey.
In June, however, poker revenue went right back to its downward slide. In total, poker sites took in just $1,848,553 for a 7.9 per cent Y/Y decrease.
It’s becoming increasingly clear that instead of growing the market as a whole, WSOP/888 shared liquidity is simply cannibalizing customers from its competitors.
That said, PokerStars could very well soon take back its position as king of poker in the state, if and when NJ agrees on an interstate compact with Pennsylvania, which legalised the industry last year. The poker behemoth recently revealed a partnership with Mount Airy in the state, and will surely connect player pools with its NJ site if allowed.
Sports betting revenue on the way next month
Next month, we’ll get our first peek at online and mobile sports betting, due to the launch of DraftKings Sportsbook earlier this month. The company was the first to launch a mobile and online sports wagering product in the state, beating out more established competitors. DraftKings is partnered with Resorts Casino.
Sportsbook gross gaming revenue will be reported as the sum of all wagers minus the payouts of winning wagers which were redeemed during the month.
Sporting events which conclude during the timeframe will be included, while winning wager payouts will not be deducted from GGR until events, such as the Super Bowl, are held and the winning wager redeemed.
Gambling in the USA
Gaming Americas Weekly Roundup – November 4-10
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PENN Entertainment and ESPN announced that account linking between ESPN BET and ESPN is now available for customers, creating an even more deeply integrated media and betting experience. By linking accounts, fans now have the ability to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. With this product enhancement, ESPN BET will soon bring fans more personalised bets and timely promotions based on their favourite sports, teams, players and fantasy rosters.
Accel Entertainment Inc. has announced that it has completed the acquisition of 85% of the ownership interests of Toucan Gaming LLC and LSM Gaming LLC, two Louisiana-based route operators and owners of multiple licensed video poker establishments (collectively, “Toucan”), for approximately $40 million. The combined business will operate as Toucan Gaming throughout Louisiana and will be led by Stan Guidroz, an industry-leading gaming executive and current CEO of Toucan Gaming. Mr. Guidroz owns the remaining 15% of Toucan’s ownership interests and will lead the Accel team supporting Toucan’s continued growth.
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT, its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalisation of the existing land-based network. The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
BetMGM Poker has become the third US operator to offer multi-state online poker. The company has merged its player pools in Michigan and New Jersey. Both states are a part of the Multi-State Internet Gaming Agreement, which allows online poker networks to share liquidity and players in participating markets. The two-state network went live Wednesday afternoon after morning maintenance.
Betsson Group has celebrated its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores Betsson’s consistent leadership in the region.
Partnerships
Play’n GO has announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.
SCCG Management, a global leader in gaming innovation and advisory, has announced a strategic partnership with Chata.AI, a technology provider specialising in self-service, proactive analytics that enables businesses to access real-time insights without requiring extensive technical expertise. This partnership introduces Chata.AI’s technology to the gaming industry, providing operators with powerful tools to streamline decision-making and increase operational efficiency.
Gambling in the USA
Gaming Americas Weekly Roundup – October 28-November 3
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Elray Resources Inc. has announced a significant milestone in the company’s growth strategy. The company has completed the sale of proprietary technology to 180 Life Sciences Corp. (NASDAQ:ATNF), a NASDAQ-listed company in exchange for preferred stock convertible into a 40% stake in ATNF and warrants to purchase 3 million shares of ATNF common stock, the conversion/exercise of which is subject to stockholder approval. The technology stack contained within Elray’s technology package will assist ATNF in launching an iGaming Blockchain casino.
PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has been awarded Daily Fantasy Sports Operator Licenses in Delaware and Missouri. The company will launch Arena, its innovative peer-to-peer fantasy sports contest, in both states. With these new state launches, Arena will now be available in 15 states across the US.
The Pennsylvania Gaming Control Board (Board) unanimously voted to renew the Category 2 stand-alone casino license of Wind Creek Bethlehem LLC, operator of Wind Creek Bethlehem casino in Northampton County. In making the decision, the Board determined that Wind Creek Bethlehem LLC had fulfilled the obligations under its previously approved casino operator’s license and therefore qualified to have its license renewed for an additional five-year period.
Aristocrat announced that the company was the first international slot and online technology company to be granted a Gaming-Related Vendor license by The General Commercial Gaming Regulatory Authority (GCGRA), the federal entity overseeing commercial gaming activities in the United Arab Emirates (UAE). This announcement grants Aristocrat the ability to provide the company’s land-based electronic gaming machines (EGMs) and online games and technology solutions to commercial gaming operators licensed by the GCGRA.
Partnerships
SCCG Management, a leading global advisory and consulting firm in the gambling industry, has entered into a strategic partnership with Slot Machines Unlimited, a premier provider of refurbished slot machines and gaming equipment. The partnership between SCCG Management and Slot Machines Unlimited leverages both companies’ strengths: Slot Machines Unlimited’s expertise in refurbished gaming equipment and SCCG’s deep industry insight, global network and strategic growth capabilities. The collaboration will enhance Slot Machines Unlimited’s international sales and service operations, ensuring gaming establishments worldwide have access to high-quality slot machines and support.
Galaxy Gaming Inc. has announced that the Galaxy Operating System (GOS) is now live on over 50 ships worldwide with Carnival Corporation & PLC, the world’s largest leisure travel company. Since the installation, tables powered by GOS have awarded over $5 million in jackpot payouts to players. GOS is the jackpot progressive system for all Carnival Corporation ships, including Carnival Cruise Line, Holland America Line and Princess Cruises. Launched in 2024, GOS is the next-generation game management system developed by the industry’s leading table game experts.
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favourite mechanics from top games with all-new themes, features and bonuses.
Gambling in the USA
Gaming Americas Weekly Roundup – October 21-27
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland. Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.
ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialised in live production, special effects, broadcast and event management for the gaming sector. Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organisational structure under ESE, while maintaining its entire team and global support.
Matthew Wantman has become the overall champion of the PokerGO Tour PLO Series II presented by PLO Mastermind. Wantman secured the prestigious honor after an impressive showing at PokerGO Studio in Las Vegas, outperforming a talented field of the best PLO players in the world to earn the $10,000 PGT Passport bonus. The PGT PLO Series II featured a series of high-stakes pot-limit Omaha tournaments. Wantman’s consistent performance set him apart from the competition and solidified his spot atop the leaderboard.
Partnerships
SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience. Through this partnership, BetPlay’s online platform will feature a curated selection of SYNOTGames’ top-performing titles, including fan favourites like Aztec Jaguar, Diamond Fever, Realm of Lions.
Internet Sports International, a global provider of turnkey race and sportsbook software solutions, announced its partnership with the We-Ko-Pa Casino Resort in Fort McDowell, Arizona. Through this consultancy, ISI is powering the casino’s sportsbook and retail sports wagering operations on its gaming floor with its award-winning system. WKP Sportsbook is currently operating, allowing patrons to elevate their excitement by wagering on their preferred sporting events with up-to-the-minute odds and live action. The automated sportsbook kiosks provide access to a wide range of sports propositions for both the beginner and expert bettor.
Aristocrat Gaming, a leading designer, manufacturer and distributor of regulated slot games, announced it is now a promotional partner for Princess Cruises, one of the world’s most iconic cruise lines. Through this exciting collaboration, Aristocrat Gaming will design innovative gaming experiences for guests onboard Princess ships as well as create promotions with land-based casinos that offer Princess cruises as rewards.
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