SportsHero builds on Indonesia launch with LaLiga partnership

SportsHero, a Singapore-based company specialising in sports prediction, gamification and marketing company, has signed a partnership with LaLiga, Spain’s premier football league, exclusively for Indonesia.

SportsHero, which entered the Indonesian market recently, termed the deal a “landmark transaction.” The company will initially act as LaLiga’s official sports app partner for Indonesia during the ongoing season. There is an option to extend the deal to the next season as well.

The partnership allows SportsHero to offer a number of exclusive prizes to its users, including VIP tickets to watch LaLiga games in Spain with a private stadium tour, access to team training sessions, as well as a host of other branded and signed LaLiga merchandise.

SportsHero will run monthly LaLiga competitions for users to win the LaLiga Hero of the Month and Golden Boot awards. LaLiga will also promote SportsHero on its official Facebook page geo-targeted to its 3.19 million active followers in Indonesia and via editorial on the LaLiga website.

Additionally, SportsHero has secured full partnership support and rights to LaLiga’s intellectual property. SportsHero chief executive Tom Lapping said: “The deal is a major win for the millions of passionate football fans in Indonesia who can now get closer than ever to the on-field action and will enable the SportsHero business to quickly ramp up momentum just two months after we launched into the Indonesian market.”

The agreement comes after LaLiga recently signed ManBetX as its official betting partner in Asia. The deal will run for three years, covering the 2018-19, 2019-20 and 2020-21 seasons.

Commenting on the SportsHero deal, LaLiga head of global partnerships and marketing, Gregory Bolle, said: “Indonesia is a major focus for LaLiga as we continue to disrupt the way our fans connect with the game they love by using technology to drive engagement.”

SportsHero allows fans to predict the right outcomes in sports games. Users with exceptional prediction skills can go on to become sports heroes and feature on the leader board function on the app.

Users who predict the right outcomes in sports games can win coins to load-up their wallet and redeem at SportsHero’s e-store on merchandise, entertainment products and money-can’t buy experiences.