BetVictor introduces LED fence advertising

BetVictor, a Gibralter-based betting company, has introduced a first ever LED steeplechase fence advertisement.

The company launched this innovative initiative in partnership with Priority Sports Marketing. The LED digital board will be used at Stratford-upon-Avon racecourse for the first time ever this weekend. . It will feature an animation graphics of the BetVictor logo.

BetVictor believes the fence advertisement will offer “fantastic exposure and great advertising value”. In a statement it added that “the growth potential for the technology is also promising, with the possibility of brands being able to advertise odds and special offers live on the boards in the near future”.

Shane Stafford, BetVictor’s head of brand, said: “We are proud to become the first gaming company in the world to utilise LED advertising on a steeplechase fence. We’re excited to see our brand take centre space on the final fence at Stratford this weekend and interested to see where this advertising platform can take our brand in the near future.”

Priority Sports Marketing has been testing the technology for the last eight months, working closely with the British Horseracing Authority (BHA).

Illona Barnett, managing director at Stratford Racecourse, said: “Stratford Racecourse is honoured to be the first racecourse in the world to use interactive LED underneath a steeplechase fence this Saturday. We believe this represents a significant step change for racing.”

Last month BetVictor introduced a lay-to-lose guarantee on every race in Britain and Ireland after discussions with the Horseracing Bettors Forum. In an industry-first covering online betting, BetVictor customers now have the chance to win up to £500 by selecting a Guaranteed Bet option.

Source: igamingbusiness.com