GVC Holdings vouches to fund problem gambling study

GVC Holdings, a premier gambling operator based in the UK, has committed to fund a new study about problem gambling in the USA.

The company has announced that it had joined the President’s Circle of the National Council on Problem Gambling (NCPG), America’s leading advocate for programme and services to assist problem gamblers and their families.

GVC’s commitment to the NCPG includes helping to fund the National Survey of Gambling in America, a new study aimed at quantifying gambling prevalence in the US of A and establishing a baseline by which to judge the scope of problem gambling behaviour.

GVC CEO Kenny Alexander celebrated his group joining the NCPG’s efforts, which he said “reinforces our commitment to ensure that GVC promotes the highest standards of responsible gaming while ensuring our customers can enjoy our products in a safe environment.”

NCPG executive director Keith Whyte welcomed GVC to its President’s Circle, an initiative that involves “essential multi-year contributors who support overall operations, sustainability, future growth and innovation.”

Current President’s Circle members include major land-based gaming operators such as Las Vegas Sands, Mohegan Sun, Caesars Entertainment, International Game Technology and MGM Resorts.

GVC has partnered with MGM on a US-facing joint venture to explore online sports betting, casino and poker opportunities where such activities are legal, and GVC is clearly eager to make a good first impression in a market that could prove a major contributor to the company’s bottom line over the next decade or so.

Source: CalvinAyre