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Offshore gaming companies increase ad spending in Norway

Published

7 years ago

September 25, 2018

Niji Narayan

Skrill and Neteller stop support for gambling payments In Norway

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The Norwegian Gaming Authority (NGA) has reported an increase in advertising from offshore operators to Norwegian customers. According to the NGA, international gaming operators spent about €91m on TV advertisements in the country in 2017 in their bid to circumvent state monopoly in gambling in Norway.

The NGA said that such activity is only possible due to a loophole in television advertising. Currently, operators can place on channels that are broadcast outside of Norway which allows them to reach Norwegian customers that are otherwise limited to gambling with state-run companies Norsk tipping and Rikstoto.

The country’s regulators are set to clamp down on the practice as laws are due to change from September, pending approval from the European Commission.

The Norwegian current system means that the country is missing out on taxable gambling income, with offshore operators last year raking in between €2.1bn and €2.3bn. The Norwegian Gaming Authority director Henrik Nordal said that the regulator supports these changes in order provide better protection of Norwegian citizens.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.