eSports
MLBPA enters eSports segment
In an interesting development, the Major League Baseball Players Association (MLBPA) has signed deal with the Illinois-based gaming specialists UMG Media to launch the first ever baseball-based esports series that will feature the league’s leading stars.
The series will bring both active and retired Major League Baseball (MLB) players face to face. The competition will be streamed on Amazon-owned streaming platform Twitch. The inaugural series will culminate with a live championship finals in Las Vegas in December, with UMG also partnering with Caesars Entertainment and The Wall Gaming Lounge esports venue to host the event. The finals will feature 16 teams of MLB players competing for the MLBPA Challenge Series title and cash prizes.
Various MLB players have already been confirmed for the Fortnite Challenge, including Lance McCullers Jr., Trevor May, and Trea Turner.
“We’ve all watched major league players compete against each other on the field, now we’ll have the opportunity to test their video game skills against each other, as well,” said Evan Kaplan, the MLBPA’s director of licensing and business development. “We’re excited to team with UMG JMG Series Corp for this new series.”
“Being part of the first esports initiative of the MLBPA is very exciting, and initial response of the players has been tremendous, I can’t wait to see them compete,” added Emil Bodenstein of UMG JMG. “Partnering with the MLBPA and Caesars for such a unique series is great for both the players and their fans.”
Source: SportsProMedia
eSports
TEAM VITALITY CELEBRATES TWO YEARS OF V.HIVE WITH ALL NEW UPDATES AND FEATURES, V.HIVE 2.0
Leading esports organisation Team Vitality and blockchain platform Tezos are celebrating two years of their industry-pioneering mobile app, V.Hive. An essential for fans of the club, V.Hive 2.0 has received a huge update to commemorate its second anniversary, with an updated look and introducing new, essential features for any esports enthusiast.
The V.Hive app has allowed Team Vitality to position itself as one of the technological leaders in the esports industry. From fan engagement to sales, the app plays an essential role for Team Vitality and establishes itself as the premier platform to support the club and its players.
TEAM VITALITY’S ECOSYSTEM IN YOUR POCKET, THANKS TO V.HIVE 2.0
To celebrate its second anniversary, the V.Hive mobile app is being refreshed with an all-new interface, as well as numerous new features highly requested by fans. V.Hive 2.0 will see a complete User Interface (UI) and User Experience (UX) overhaul, to enhance the current user experience and integrate the new features.
Following the update, fans can expect:
- A FRESH NEW LOOK
The all-new design of the app will make it easier and clearer to use, and more fluid to navigate. Fans will also be able to discover THE SHOWCASE – a dedicated space on the homepage which will bring together all the latest news and social media posts from Team Vitality’s accounts. Finally, access to exclusive V.Hive content, such as player and roster news, The Member Days, special collections, and merchandise discounts will all be made simpler thanks to a new, optimised interface of the new features.
- A NEW SHOP
With V.Hive 2.0, the new e-Shop will become more intuitive than ever. Team Vitality fans will now be able to shop more easily thanks to all the new filters and categories. Also being launched in V.Hive 2.0 is an exclusive offers and rewards program, in addition to the pre-existing loyalty program, allowing fans to accumulate discounts with ease. In summary – the more you use the app, the more benefits you reap.
- AN OPTIMISED MATCH CALENDAR
V.Hive 2.0 will also allow fans to filter and favourite matches in the all-new match calendar, meaning fans will never miss an event again. The calendar can sync with fans’ iCal and Google calendars and send notifications, ideal for events in different time zones. On top of that, all information and statistics for Team Vitality games and rosters will all be available in-app – whether looking for a stream link, a certain player, stats, or the timing of a game, all information is now available at the push of a button.
The global update of V.Hive 2.0 places fans at the heart of the app, facilitating and rewarding fan engagement with the club. V.Hive is a showcase of technological and innovative vision, designed to embody the ambition of the club.
AN ESSENTIAL TOOL IN TEAM VITALITY’S INNOVATION STRATEGY
Since launching in November 2022, the V.Hive app, in partnership with Tezos, has revolutionised the esports market with its unique ‘support to earn’ features, powered by Web3. In two years, V.Hive has allowed the club to reward fans’ commitment, while directly integrating its partners into the heart of the Team Vitality community.
V.Hive has established itself as a powerful first-party data tool at the heart of Team Vitality’s data strategy. Through Web3 technology and offering an authentic, direct and interactive connection with the community, V.Hive can continue to optimise fan experiences and create tailor-made opportunities for partners. This approach also strengthens Team Vitality’s position as a leading B2B brand in esports.
The message is clear with V.Hive 2.0: Team Vitality wants to remain the most innovative mobile app on the market. A new era for esports begins with the update, where fans and partners are at the heart of the project.
“In just two years, V.Hive has become much more than just an app for our fans. It’s a reflection of our commitment to offering a unique and personalised experience. Thanks to this powerful, first-party data tool, we’ve transformed the way we collaborate with our partners, by offering them exclusive opportunities that are perfectly integrated into our ecosystem. V.Hive is a pillar of our innovation strategy, and allows us to reaffirm our positioning as a premium brand in esports” explains Amélie Canet, Fan Engagement and Marketing Director at Team Vitality.
eSports
T1 claims victory at Red Bull Home Ground 2024
After a thrilling Grand Final, T1 claimed the 2024 off-season champions title at this year’s Red Bull Home Ground. Emerging victorious with a 3-1 victory over Cloud9, they take home the much-coveted trophy for Korea.
In front of more than 2000 fans experiencing the excitement first-hand in Berlin, Germany and the thousands more watching at home, the professional VALORANT Invitational tournament saw a closely fought finale play out on the Arena Berlin stage.
As the event kicked off on Thursday 21 November, the Group Stages saw both T1 and Cloud9 put in dominant performances as they each went 2-0. While Team Heretics started in a strong position with a win over FOKUS, they fell to Cloud9 and, due to medical issues, were unable to continue, sending FUT Esports straight to the Semis. Vying for their own spot in the semi finals, last year’s champions Fnatic were unable to replicate their 2023 success as G2 headed into the lead with a 2-0 victory.
The Playoffs saw Cloud9 continue their dominant streak as their Semifinals match against G2 Esports went 2-0 with strong performances on both Sunset and Pearl. FUT Esports faced off against T1 in a hotly competitive game, with T1 taking the first map and FUT Esports the second. After a neck and neck showdown, T1 finally took Ascent as FUT bowed out the tournament and T1 advanced to the grand final.
The final stage of the competition saw Cloud9, who came in second place at last year’s tournament, go head to head against T1 in a thrilling matchup. Continuing to step it up in the grand final, T1 were off to a strong start as they took Abyss in a closely fought first match. Although Cloud9 soon equalled the score as they took the second map, it was T1 that eventually emerged victorious, winning the next two closely contested games to claim the trophy and Red Bull Home Ground 2024 champion title.
Following an excellent performance throughout the tournament, Red Bull Home Ground champion BuZz of T1 said: “Winning this tournament means a lot for us. Against international teams we show we’re strong, so that’s why I’m happy we win this tournament and maybe we can keep this momentum until the end of 2025!”
eSports
FeedConstruct Announces New Partnership with Betinvest
FeedConstruct has announced an innovative new partnership with Betinvest, integrating Betinvest’s exclusive esports and fast sports solutions to enhance FeedConstruct’s innovative Odds Aggregator Platform. Due to this partnership, bettors will now enjoy access to over 30,000 monthly events, expanding their choices with a wide range of unique sports and esports content.
Extending the Fast Sports Options
As part of this collaboration, Betinvest delivers exclusive fast sports solutions to FeedConstruct across several popular sports:
Table Tennis: With the TT EURO.CUP and WINCUP leagues, table tennis fans can now enjoy a constant stream of top-tier events, featuring reliable odds and real-time data.
Short Football: The thrilling Winners Goal Pro Cup offers a fast-paced football format, perfect for bettors seeking quick outcomes.
Beach Volleyball: The Winners beach volleyball series adds vibrant matches to the betting world, attracting the growing fan base of this sport.
Enhancing Esports Betting
Alongside fast sports, Betinvest will bring its extensive esports portfolio to the table. Events like CyberLive!Arena and Esport Pro Club will offer top-tier esports action, complete with rich data, reliable odds and premium live streams. With the esports sector’s growing popularity, the partnership ensures that bettors gain access to high-class tournaments and comprehensive statistics to enhance their betting experience.
The Value of This Partnership
Through its partnership with Betinvest, FeedConstruct’s Odds Aggregation Platform will cover a broader range of events, ensuring an engaging betting experience. In addition, FeedConstruct’s platform offers Betinvest the chance to reach a larger audience, boosting its market presence and visibility.
Odds Aggregation Platform provides extensive coverage with a wide selection of odds from leading providers. What distinguishes FeedConstruct’s platform is its simplicity and efficiency, offering a single point of access to multiple odds providers without the need for complex, individual integrations.
Dmytro Hnoievyi, CEO of Betinvest, said: “As we continue to push the boundaries of innovation at Betinvest, our partnership with FeedConstruct marks a significant milestone. By integrating our exclusive fast sports and esports solutions, we are becoming part of a groundbreaking platform that represents the future of sports betting.
FeedConstruct’s commitment to delivering cutting-edge sports data and streaming solutions aligns perfectly with our vision. Their reliable technology, vast experience, and dedication to accuracy make FeedConstruct an ideal partner for expanding our offering. We will definitely set new standards in sports and esports betting, and we are utterly confident that together we will make it happen. We are excited about the future and the value this partnership brings to the sports betting industry.”
Narek Harutyunyan, CEO at FeedConstruct, said: “It’s a great opportunity to enter into this partnership with Betinvest, an international sports entertainment tech provider. We are confident that this partnership will enhance the sports entertainment experience for audiences worldwide, and we look forward to a successful and dynamic collaboration.”
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