55 companies apply for Swedish online gambling license

Sweden’s gaming regulatory body Lotteriinspektionen has revealed that 55 companies applied for license to operate online in the country’s new liberalised gambling market, which will begin 1 Jaunary 2019. Overall, it got 60 applications, out of which 55 are for exclusive online license. Lotteriinspektionen also revealed not all applications are complete in all aspects. It is in touch with the companies to make the applications complete.

Lotteriinspektionen did not spare itself from criticism, noting that “we do not have concrete answers” to questions submitted by operators seeking specifics on their responsible gaming and match integrity obligations.

Lotteriinspektionen similarly suggested that it “cannot provide advance notice” of how Sweden’s new gambling legislation should be interpreted regarding advertising and marketing limitations, adding that these questions “will be clarified through jurisprudence.”

The regulator’s director general, Camilla Rosenberg, noted that the period between Swedish legislators approving the new gambling law and the launch of the new market was “extremely short.” As such, the regulator’s “absolute priority in the autumn is to process applications and make decisions about licenses.”

Source: CalvinAyre