Australian gambling companies spend more for advertising

According to Standard Media Index figures in Australia, gambling companies are spending more for advertising. The spend for gambling advertising has risen by 26 per cent to $140 million this year till July. This increase is despite stricter restrictions, especially about when gambling ads can be shown on TV and online, were introduced this. There was a 121 per cent growth in newspapers, 84 per cent growth in cinema, and 60 per cent growth in outdoor.

In July, gambling advertising revenue rose by 30 per cent year-on-year with lifts across TV, digital, outdoor, and radio.

“Gambling ad spend has no doubt been buoyed by the number of major sporting events in the first half of the year, and also increased competition within the sector,” SMI ANZ managing director Jane Ratcliffe told AdNews.

As per the newly introduced rules, gambling ads are banned from being shown during live sport between the hours of 5 am and 8.30 pm to protect children. Similar restrictions exist for also online betting ads as well.