Kambi to offer NBA updates through in-game props

In a first in the industry, Malta-based gaming solution provider Kambi would provide live NBA updates through in-game props. That means the players using Kambi-powered sportsbooks will get a raft of updated props hoop-by-hoop , from next field goal to total player points, as the NFL season gets underway.

The company is already offering ‘result of current drive’ in NFL and ‘nearest to the pin’ in golf. The new NBA feature would keep bettors engaged throughout, even in the event of a one-sided game. In the biggest games taking place each and every day, Kambi will be offering player props both pre-game and in-game, including in-running lines on individual player totals, with updates made with each passing minute and every field goal.

Kambi will also be offering its unique instant betting market ‘next field goal’ where bettors can wager whether the next field goal will be a two-pointer or a three-pointer, creating a fast-paced wagering experience from tip-off to final buzzer. In addition, Kambi will provide bettors with a vast array of pre-game alternative lines, as well as a selection of relevant in-game lines, enabling bettors to choose the line that they want to wager on, rather than just the money line or spread.

The complexity in offering these markets cannot be understated and sees Kambi blend official data sources with sophisticated algorithms and skilled basketball traders. “The NBA has become extremely popular over the last few years, with the game becoming faster, smarter and teams relying on analytics more than ever before,” Stefanos Moysidis, Kambi Head of Live Basketball, said.

“Superstars are dominating games with a barrage of three-pointers and bettors are increasingly wanting to wager on high-profile players and choose their own lines. At Kambi we have embraced these changes and developed our offering to cater for this new and more informed audience.”

Source: 5StarMedia