Gambling in the USA
William Hill US to sponsor New Jersey Devils

William Hill, the leading sportsbook in the world, has announced that it will be an official team sponsor of New Jersey Devils, the National Hockey League (NHL) franchise. The company will have its name displayed on a Prudential Center lounge, where games can be watched with odds boards displaying the menu of betting options across all sports.
Joe Asher, the CEO of William Hill US, said that the company ambassadors will help punters in downloading the company’s betting app as the NHL is still not comfortable with the venue being an actual sportsbook where bets can be placed at windows and kiosks. The official date for the start of sponsorship was not announced.
“Our goal has always been to make Prudential Center the home of sports and entertainment in New Jersey, but ultimately our mission is to create the most dynamic fan experience in the industry today, and the William Hill Sports Lounge will play a part in amplifying fan experience here,” said Hugh Weber, president of the Devils’ ownership group, Harris Blitzer Sports & Entertainment.
“We’re spending a considerable amount of marketing dollars in New Jersey,” Asher said. “It is going to be a very competitive and expensive landscape for the next couple of years. A think a lot of companies in the space feel the need to push hard in the state as a testing ground to prove they can be everywhere. In a way, it’s like the Iowa caucuses in politics.”
“I said that, when fully mature, the New Jersey sports betting market would double that of Nevada,” – concluded Asher.
Source: FocusGN
-
Asia7 days ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Africa6 days ago
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited
-
Latest News6 days ago
Kambi unveils agenda for the Festival of Sportsbook 2025
-
Latest News7 days ago
Safe Online Casinos Canada 2025 – List of Secure & Trustworthy Sites
-
Conferences in Europe6 days ago
Altenar Steps in as General Sponsor of EEGS 2025
-
Asia7 days ago
Riot Games announces Legends Ascend South Asia
-
eSports7 days ago
PandaScore drops PandaSkill for League of Legends
-
Asia5 days ago
Hero Esports Announces Venues for ACL Grand Finals 2025