William Hill US to sponsor New Jersey Devils

William Hill, the leading sportsbook in the world, has announced that it will be an official team sponsor of New Jersey Devils, the National Hockey League (NHL) franchise. The company will have its name displayed on a Prudential Center lounge, where games can be watched with odds boards displaying the menu of betting options across all sports.

Joe Asher, the CEO of William Hill US, said that the company ambassadors will help punters in downloading the company’s betting app as the NHL is still not comfortable with the venue being an actual sportsbook where bets can be placed at windows and kiosks. The official date for the start of sponsorship was not announced.

“Our goal has always been to make Prudential Center the home of sports and entertainment in New Jersey, but ultimately our mission is to create the most dynamic fan experience in the industry today, and the William Hill Sports Lounge will play a part in amplifying fan experience here,” said Hugh Weber, president of the Devils’ ownership group, Harris Blitzer Sports & Entertainment.

“We’re spending a considerable amount of marketing dollars in New Jersey,” Asher said. “It is going to be a very competitive and expensive landscape for the next couple of years. A think a lot of companies in the space feel the need to push hard in the state as a testing ground to prove they can be everywhere. In a way, it’s like the Iowa caucuses in politics.”

“I said that, when fully mature, the New Jersey sports betting market would double that of Nevada,” – concluded Asher.

Source: FocusGN