NHL signs sponsorship deal with MGM Resorts

The National Hockey League (NHL) of the USA has signed a multi-year strategic relationship partnership with MGM Resorts International. This is a first-of-its kind deal that NHL is striking in the sports betting category with. As per the deal, MGM Resorts will be the NHL’s first official sports betting partner. The deal was jointly announced by the NHL Commissioner Gary Bettman and MGM Resorts Chairman & CEO Jim Murren in New York City.

“The new sports betting landscape presents a unique opportunity for fan engagement utilizing technology and data that are exclusive to our League,” said NHL Commissioner Gary Bettman. “As a leading global gaming operator and entertainment company, MGM Resorts is the perfect partner for us to begin our transformative entry into this space. Fan engagement, technological advancement and innovation are paramount to our progressive approach and will be at the forefront of everything we do.”

According to the terms and conditions of the deal, MGM Resorts will have the right to market many of MGM Resorts’ world-class products and services to the League’s millions of fans and use the League’s various media platforms and events. MGM Resorts will also use the relationship to market a range of the company’s land-based and digital sports betting offerings within the United States.

“We couldn’t be more excited to enter into this historic partnership with the NHL. The League is home to some of the most exciting action in sports, and we are thrilled to join with them to create new immersive and exhilarating experiences for hockey fans,” said MGM Resorts Chairman & CEO Jim Murren. “Combining MGM Resorts’ world-class sports betting operations and technology with the NHL’s top-level competition, iconic brands and cutting-edge data will further transform the rapidly growing sports betting marketplace and solidify our position at the forefront of the industry.”