Industry News

NetEnt to launch horse racing slot with legendary jockey Peter Scudamore

Published

7 years ago

November 2, 2018

Zoltan Tundik

Reading Time: < 1 minute

NetEnt has partnered with eight-time Champion Jockey Peter Scudamore MBE to create its first sports branded product.

The unique licensed title will utilise Scudamore’s image rights and include actual racing content and themed in-game features. Scudamore’s well-known and loved voice will also be used during the game’s free spin feature.

Due for release during the 2018/19 National Hunt season, it will capitalise on the excitement of the peak of the jumps season and its world-famous highlights, the Cheltenham Festival and Grand National at Aintree.

Following Scudamore’s 15-year riding career, during which he recorded 1,678 winners, he became a trainer and is now one of the sport’s best-known and well-respected racing experts.

“As one of the most revered jockeys and horse racing personalities of all time, Peter Scudamore is the perfect personality for us to partner with to launch our first sports-themed branded title,” says Bryan Upton, Director of Game Products at NetEnt.

“This is a landmark product for NetEnt and we are sure slots players and racing fans will be thrilled with the results when the game launches next year.”

“From our first conversation, NetEnt’s commitment to innovation and passion for creating fantastic products was clear. I am delighted we are joining forces to launch a new slots game that will capture the unbeatable, exhilarating racing experience,” said Peter Scudamore.

NetEnt’s horse racing slot is set to feature high-volatility game mechanics and will join upcoming launches Vikings and Narcos in a premium branded game portfolio that also includes Jumanji™, Planet of the Apes™, Guns n’ Roses™ and Motörhead™.

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Zoltan Tundik

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.