Latest News
UK Gambling Commission: make gambling in Britain the fairest and safest in the world

Neil McArthur, the chief executive of UK Gambling Commission (UKGC), has urged the betting companies to serve their customers better to make gambling in Britain the fairest and safest in the world.
He was talking at the Raising Standards Conference at the International Conference Centre in Birmingham, conducted by UKGC. About 170 leaders from more than 100 gambling businesses attended the event, which aims to encourage the most senior members of the industry to take action to boost fairness and safety.
He said: “I want consumers in Britain to be able to enjoy the fairest and safest gambling in the world and to achieve my aims I need your support: I need you to work together to make sure you are the best – the fairest, safest – gambling operators in the world.”
McArthur told delegates he wanted gambling businesses to collaborate and focus on three areas: understanding the early signs which could indicate a customer is experiencing or developing problems; interacting with those customers to ensure they can receive support and advice and rebuilding public trust by changing advertising strategies.
“This is a call to action to join the race to the top,” he said. “A race to put your customers, their enjoyment and their safety at the top of the agenda for your management meetings, your board meetings and meetings with your investors.
“A race to approach the minimum requirements we impose as exactly that: minimums not maximums. A race to look for real solutions to the public health issue of gambling-related harm.”
The conference also heard from Jeremy Wright, Secretary of State for Digital, Culture, Media and Sport, and representatives from the Advertising Standards Authority, the Competition and Markets Authority, and Twitter UK.
Guy Parker, ASA chief executive, said: “The existing rules that regulate the content and targeting of gambling advertising are working effectively, but there is public concern about the timing and quantity. The Gambling Commission conference is a great opportunity for gambling firms to discuss how those concerns might be addressed.”
Source: iterGameOnline
-
Affiliate Industry6 days ago
Affiliates are the key to unlocking operator success in Africa
-
Asia6 days ago
Asian Poker Tour Announces Cancellation of APT Manila 2025
-
Asia6 days ago
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner
-
Asia5 days ago
Asia Pioneer Entertainment Holdings Limited Announces FY2024 Annual Results: Returns to Profitability with Strong Revenue Growth
-
Africa5 days ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters
-
Africa5 days ago
Play’n GO announces landmark South African partnership with Hollywoodbets
-
Compliance Updates6 days ago
EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation
-
eSports6 days ago
TEAM VITALITY WINS BLAST OPEN SPRING 2025 AND EXTENDS WIN STREAK TO 16 MATCHES