Asia
Thailand Esports Federation signs MoU with marketing agency dentsu x

Thailand Esports Federation has signed a memorandum of understanding (MoU) with marketing agency dentsu x for developing the sports and exploring more opportunities. As per the agreement, dentsu x will create marketing strategies to attract more players and fans to sports and generate more revenue.
The marketing company will generate marketing activities for athletes and influencers, and business opportunities for media content and broadcasting rights.
“The signing of the MOU manifests the local agency’s capabilities in pushing the development of sports marketing a step further, particularly nurturing and developing a sustainable esports ecosystem in Thailand. We are all very proud to have been instrumental in initiating and forging this partnership,” said Kazuo Koike, managing director of dentsu X (Thailand).
-
Africa5 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews5 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates5 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards5 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News5 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Latest News5 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Africa4 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Baltics4 days ago
Estonian start-up vows to revolutionise iGaming customer support with AI