Australia

TAB brand replaces UBET across Australia

Published

7 years ago

December 18, 2018

Niji Narayan

Reading Time: < 1 minute

Tatts-Tabcorp, Australia has revealed that they are ditching the UBET in favour of the new TAB identity on Monday.

Rebranding to TAB will impact websites and 1300 UBET retail outlets in Queensland, South Australia, Tasmania, and the Northern Territory, where Tatts held exclusive retail betting licences.

The new brand is already in use in Victoria, New South Wales, and the Australian Capital Territory as per Adam Rytenskild.

“UBET has been in decline for some time – at least five years,” Rytenskild told local reporters. “This is a really important milestone for us, putting our brand into those states.”

Rytenskild said this week’s move from UBET to TAB was the “first customer-facing” initiative to be executed so far in the task of merging the Tabcorp and Tatts businesses.

Tabcorp has said that UBET customers will remain on a separate technological system to TAB customers until after the 2019 spring racing season, when they would be migrated onto TAB’s platforms.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.