138Poker.vn launched a Tournament Partnership with Pro Poker Club (Ho Chi Minh City, Vietnam) and has revealed HOGO as Official Marketing Partner

In a series of press releases, Vietnam-based poker lifestyle brand 138Poker.vn has announced that the company has selected HOGO as their marketing partner, but also that they are officially launching a Tournament Partnership with Pro Poker Club, Ho Chi Minh City, Vietnam

The 138Poker.vn brand will work with HOGO to develop a strategy for exponential growth within the Vietnam market. This will begin with the focus on a lifestyle poker brand for Vietnamese via 138Poker.vn as well as through a formal partnership with licensed poker house Pro Poker Club in Ho Chi Minh City. HOGO will work with the team via their local office in Vietnam to manage all aspects of branding, marketing and compliance. This will include the development of merchandise, player partnerships and more to further build on and attract new players to the Vietnamese poker lifestyle.

Chris Wieners, Managing Partner of HOGO, stated: “I am very happy to announce our formal agreement to work with 138Poker.vn in their plans to further develop poker lifestyle in Vietnam. We appreciate their desire to develop the game of poker through lifestyle branding and are excited about the prospect of helping them work in the Vietnam market place and beyond.”

138Poker.vn will launch in Q4 2018 as a lifestyle site for the poker community in Vietnam. The brand’s first sponsored tournament will take place 21 to 25 February 2019 at the Pro Poker Club and is expected to attract more than 300 players to the Ho Chi Minh City venue. A full-blown players party is set to happen during the tournament at the Xing Xing Nightclub.

Other news revealed that 138Poker.vn and Pro Poker Club have come together to bring the Vietnam poker community the inaugural 138Poker.vn Dragon Poker Tour being held on 21 to 25 February 2019.

This is the pre-cursor to the further development of a long-term partnership, between all parties, to promote poker lifestyle and enhance the vibrant poker community in Vietnam.

The 138Poker.vn brand will, as part of this initiative, launch a new poker lifestyle site aimed at the Vietnamese market. 138Poker.vn will focus on the poker community, events, news and relevant poker happenings in Vietnam and further afield. In addition to lifestyle content, the brand will focus on initiatives to grow 138Poker.vn into a household name in Vietnam through the launch of merchandising as well as unique sponsorship deals, starting with the 138Poker.vn Dragon Poker Tour, expected to draw a large field of players.

In addition to the development of tournaments throughout the country, 138Poker.vn aims to develop key partnerships with high profile Vietnamese players. The aim is to showcase the game to the Vietnamese poker community and develop interest amongst new potential players. Merchandise, events and player parties on par with those held in Macau and Las Vegas are all part of the 138Poker.vn plan to build interest and excitement around the game and within the Vietnamese poker community.

Mr. Hoang Anh – Manager of Pro Poker Club,  stated: “Pro Poker Club is delighted to be partnering with 138Poker.vn. Their dedication to expanding the poker lifestyle in Vietnam is of great interest to us as we look to expand the ability for potential Vietnamese players to engage with the game of poker and the thriving poker community. Pro Poker Club welcomes 138Poker.vn and we are excited to work together in
2019 and beyond.”