Latest News
NRM to supply technology solutions to Spin AGC brand

NRM Group has continued its successful working relationship with Ladbrokes Coral with the delivery of its gaming platforms to the initial launch venues of the Spin brand of AGCs situated in Acocks Green (Birmingham), Redditch (Worcestershire) and Nuneaton (Warwickshire).
Confirming the collaboration, Andrew Ludlow, NRM Group Managing Director, said: “The close working relationship we enjoy with the Ladbrokes Coral team began with the development and delivery of our highly successful Numbers Betting Platform which has been rolled out across the majority of the company’s Licensed Betting Office estate: as a result of that successful partnership we were asked to supply a range of customer engagement and management platforms to the Spin brand.”
He added: “Our initial starting point was to look at this from a customer engagement and sign up perspective which included the provision of our proven mobile application linked into a lightweight customer membership and reporting system. Customer engagement is delivered through a combination of targeted campaigns offering player rewards and points, facilitated through a campaign builder that links into the membership system and mobile applications that we have provided.
“The final parts of our delivery were the provision of a customer in-venue engagement platform called Starburst, thus providing the venue with a fantastic range of digital interactive games that allow customers to play for prizes or points which are then added to their membership account and are redeemable In-venue. Completing the technology supply was our handheld tablet platform that delivers account based play across a simple range of slot content. We are currently working with the team at Spin to refine the customer offer across the platforms and in the process giving them the tools to drive effective customer engagement.”
Justin Browning-Smith, Head of Retail Innovation at Ladbrokes Coral said: “The delivery of Spin has been and continues to be an important project for our business. Competing with established high street AGC operators it was vital that we delivered a compelling proposition and working with NRM Group has been an important part of this delivery. Having worked closely with the business for a number of years we were in no doubt as to its ability to deliver our requirements both on time and on budget.”
-
Latest News7 days ago
CONCEPT DEBUTS WITH NEW GAMES AT CASINO GRAND LEÓN IN MEXICO
-
Affiliate Industry4 days ago
Affiliates are the key to unlocking operator success in Africa
-
Asia4 days ago
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner
-
Asia4 days ago
Asian Poker Tour Announces Cancellation of APT Manila 2025
-
Latest News7 days ago
Dr Jane Rigbye to leave CEO role
-
Compliance Updates4 days ago
EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation
-
eSports4 days ago
TEAM VITALITY WINS BLAST OPEN SPRING 2025 AND EXTENDS WIN STREAK TO 16 MATCHES
-
Industry News4 days ago
Raffle House response to Lotteries Council demand for parity with prize draws