NMPi announces partnership with Hero Gaming

NMPi announces partnership with Hero Gaming to optimise paid search advertising campaigns for Casino Heroes. NMPi is providing full campaign management for Casino Heroes across the UK, since October.

By delivering and utilising Google’s Search Ads 360 platform, NMPi will help Hero Gaming to facilitate a conjoined strategy across different search platforms and optimise activity throughout.

The partnership has already shown early signs of success. Since going live with NMPi’s restructured accounts, Hero Gaming has seen an FTD increase of 97% for a CPA increase of just 7% on the platform. The brand’s FTDs from non-branded keywords have also increased by over 90%.

 “The online gaming sector is becoming increasingly consumed by the need to provide every user with a seamless journey, which almost always begins before they even reach the website. Companies must now have the tools in place to first find potential customers and to then help them to navigate the transition from their initial search to in-play experiences, without any disruption. We are delighted to assist Hero Gaming in enhancing its customer journey and look to continue the success already celebrated in the early stages of our partnership,” commented Luke Judge, CEO of NMPi.

Mikael Jansson, CMO at Hero Gaming commented: “Since our UK launch back in January, we have been committed to continuously improving the experience of our users and growing our Casino Heroes brand at scale. With these ambitions in mind, we sought to work with a local agency that could maximise our paid advertising performance and drive strong results throughout the region. NMPi’s digital solutions provide full support for our paid search efforts, helping us towards our business goals. We look forward to working with NMPi to continue this success in the future.”