Svenska Spel renews deal with Swedish Ice Hockey

Svenska Spel has renewed its existing two-decades-long partnership with the Swedish Ice Hockey Association. The partnership will be valid until 2025 and there is an option to extend it for two more years.

Patrik Hofbauer, CEO of Svenska Spel, said: “Svenska Spel and the Swedish Ice Hockey Association have a long and successful story together. Through the extension of the agreement, we can continue to create the right conditions for Swedish hockey to continue their fine development.”

“The current agreement extends up to and including 2021, but now one is agreeing on an extension. Ice hockey is one of our most popular sports and every year our national teams stand for fantastic efforts. The collaboration enables us to participate in developing Swedish ice hockey all the way, from the very smallest in Tre Kronors Hockey School, to our popular national team at the women’s and men’s side, he added.

“We are very pleased that our long-term cooperation with Svenska Spel continues. The long-term perspective of Svenska Spel’s commitment means a great deal and gives us the opportunity to realise our vision of becoming the best at all levels, making ice hockey accessible to more and being Sweden’s most engaging sport. Svenska Spel also cares for the sport and conducts its business with a high degree of gaming responsibility, which is important for us at a new license market,” said Tommy Boustedt, Secretary General of the Swedish Ice Hockey Association. 

The new agreement, including the option years, is worth over SEK 200 million. In addition, a championship bonus can also fall out. The bonus, which is the same for the men’s and women’s national teams, can amount to a maximum of SEK 1.5 million per year if both Tre Kronor and Damkronorna win the World Cup gold. The new agreement will apply from 1 July 2019.