MoPlay inks agreement with Hertha Berlin

MoPlay, a new mobile sportsbook brand, has become the new official sportsbook partner of German football club Hertha Berlin. The long-term partnership was brokered by Lagardère Sports.

MoPlay provides a fast, easy, personal and secure offering designed to take the gaming experience to a whole new level.

The company is already a sportsbook partner of Manchester United and Watford FC in the English Premier League, MoPlay will work closely with Hertha BSC to launch unique initiatives to engage German audiences, rewarding in particular the many Hertha fans for their support and loyalty.

Jürgen Reutter, MoPlay CEO, commented: Securing our presence as a sponsor in the Bundesliga at the same time as entering the German market is another strong commitment to our goals with the MoPlay brand and we are thrilled to partner with Hertha BSC, an association with an extraordinary history and tradition, and at the same time a forward-looking organisation whose ambitions on and off the field are in line with our own.

Since our first meeting with the representatives of Hertha BSC we have been deeply impressed by what we think of the club, We also feel a real connection with Hertha BSC—our goals for global expansion as well as for offering improved gaming experiences for a new generation of fans are fully in line, which is why we are very happy with Hertha BSC # to be in the game.

Ingo Schiller, Managing Director of Hertha BSC, is pleased with the new exclusive partnership with MoPlay: “We are delighted that MoPlay has enabled us to win another partner for Hertha BSC, who, for example, has just as much committed to innovation as we and look forward to the cooperation.” Thorben Jeß, team leader at Hertha BSC marketing partner Lagardère Sports, adds: “We are pleased to announce that MoPlay, a brand new sports betting brand in Germany, has signed an exclusive partnership with Hertha BSC once again demonstrating the attractiveness and relevance of Hertha BSC as a national communication platform.”