Superbet appoints Adam Shaw as managing director

Superbet has appointed former Paddy Power Betfair executive Adam Shaw as the new managing director of its international online operations.

Shaw will oversee online development outside the operator’s home market, Romania.

Shaw left his most recent full-time role, as Paddy Power Betfair’s international director, in October. Before then he served as the operator’s head of international commercial operations.

Shaw will report to Superbet’s chief digital officer, Marcello Magaletti, who joined the operator last autumn.

Superbet carried out a two-month redundancy process in Gibraltar in August just a year after the operator announced plans to double its headcount in the jurisdiction.

The operator also announced last year that it would roll out online and mobile betting services in Poland in 2019, building on a land-based presence in the country. Shaw’s appointment will be crucial for taking these plans further ahead.