Gambling in the USA
DraftKings and Genius Tech Group strike Genius Games partnership ahead of The Big Game this Sunday

Technology and data provider Genius Tech Group (GTG) is excited to announce it has partnered with DraftKings to launch the world’s largest-ever Squares game ahead of The Big Game at Mercedes-Benz Stadium in Atlanta.
The free-to-play game is based on the Squares game concept familiar to football parties with contestants not requiring any betting knowledge to participate.
Contestants pick a square from a grid randomly numbered from 0-9 whereby the numbers relate to the last digit of the score for each team at the end of each quarter. If the numbers of a cell match the final digit of a team’s score at the end of a quarter, that is the winning square.
GTG has been working with the DraftKings sportsbook since August when the operator began offering GTG’s flagship iSport Genius data product.
Engagement and user acquisition
The Genius Games division has been a successful element of GTG’s expansion, bringing with it a focus on engagement and acquisition.
The free-to-play Squares game has already been deployed across DraftKings’ fantasy and sportsbook platforms.
Nathan Rothschild, co-founder and partner at Genius Tech Group, said: “We are very pleased to have secured another deal with DraftKings.”
“We have already built a successful relationship through our iSport Genius product, and this is a further investment in our partnership. DraftKings is a truly innovative group and they understand the potential of our free-to-play games to deliver mass acquisition.”
-
Africa6 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews6 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates6 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards6 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News6 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Africa5 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Latest News6 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Asia5 days ago
FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025