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DraftKings and Genius Tech Group strike Genius Games partnership ahead of The Big Game this Sunday

Published

6 years ago

January 29, 2019

Zoltan Tundik

DraftKings and Genius Tech Group strike Genius Games partnership ahead of The Big Game this Sunday

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Technology and data provider Genius Tech Group (GTG) is excited to announce it has partnered with DraftKings to launch the world’s largest-ever Squares game ahead of The Big Game at Mercedes-Benz Stadium in Atlanta.

The free-to-play game is based on the Squares game concept familiar to football parties with contestants not requiring any betting knowledge to participate.

Contestants pick a square from a grid randomly numbered from 0-9 whereby the numbers relate to the last digit of the score for each team at the end of each quarter. If the numbers of a cell match the final digit of a team’s score at the end of a quarter, that is the winning square.

GTG has been working with the DraftKings sportsbook since August when the operator began offering GTG’s flagship iSport Genius data product.

Engagement and user acquisition

The Genius Games division has been a successful element of GTG’s expansion, bringing with it a focus on engagement and acquisition.

The free-to-play Squares game has already been deployed across DraftKings’ fantasy and sportsbook platforms.

Nathan Rothschild, co-founder and partner at Genius Tech Group, said: “We are very pleased to have secured another deal with DraftKings.”

“We have already built a successful relationship through our iSport Genius product, and this is a further investment in our partnership. DraftKings is a truly innovative group and they understand the potential of our free-to-play games to deliver mass acquisition.”

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Zoltan Tundik

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.