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Sports data, automation, and individualization make EveryMatrix sports services a smart bet

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As it is almost impossible to remain in the sports betting competitive market without a high degree of automation and a vast collection of data sources. Ebbe Groes, CEO of EveryMatrix, reveals why leveraging data and technology is more decisive than ever for an operator’s long-term success and profitability.

Groes acknowledges that many of the industry suppliers have the necessary infrastructure, technology, and software platforms to handle day-to-day operations, however, he believes that truly ambitious operators are always on the hunt for boosting coverage, ensuring automatic failover, minimizing bet suspension time and maximizing betting margins and profits.

Our newly launched product, OddsMatrix Aggregator, caters precisely to this specific demand,” Groes said. “It is a unique sports aggregation technology which allows sportsbook operators to combine odds, settlement, score feeds from multiple providers into a single aggregated feed, all processed in real-time. Moreover, operators can set priority between providers in an easy-to-use interface and at an arbitrary fine granularity, down to a specific sport or market level.”

This allows operators using OddsMatrix Aggregator to easily add new sources with zero development cost and fast turnaround, as well as enabling them to test how much each added source can contribute and compare with existing sources – with everything handled by OddsMatrix. The aggregator, however, is just one of the many new developments coming from EveryMatrix.

“We’ve always prided ourselves on having a very strong selection of events on offer, in particular for live betting, but with our OddsMatrix Sportsbook, we’ve increased our ability to easily add new betting markets and sports,” Ebbe Groes added. “This shows now in our increased, but also in our recent breakthrough of esports betting, where we already have a dozen of esports disciplines available with many more to come.”

Indeed, the sportsbook has reached as many as 35,000 events at peak live offering times, with all sports and esports covered being part of the OddsMatrix Data Feeds, a complete and time-tested solution for delivering betting odds, scores, and real-time settlement.

Another two key areas where EveryMatrix has positioned itself particularly strongly is on bonusing and API.

“For bonusing, we’ve taken another extraordinary step and completely separated bonusing from the gaming product and the platform wallet into a standalone component covering and combining sports and casino. We have a dedicated team only for this and have achieved great agility and productivity in terms of new features by doing this separation. In 2019, we will see bonus capability delivered to clients not on our platform,” he stated.

EveryMatrix developed and extensively tested a Web API allowing clients to build their own front-end from scratch, rather than using a customized template. This gives unprecedented and much-needed freedom to operators as they can take full control over the design. The WebAPI is already used with success by two live operators with their own front-end, one a web front-end, another a mobile app, and a third now under development.”

EveryMatrix’s API can service every link in the betting value chain due to the application itself being split into modules, which each module interacting with each other also via APIs.

“This structure allowed us to e.g. take the Aggregator out and market separately,” revealed Groes. “Overall, we have many specialized API and granular methods and topics that permit precise data queries. The API allows you to both query data and to subscribe to updates of data; e.g. query for all markets for a specific event and then get push notification for all odds changes for that event or query for all matches for a league and get push notifications for matches added or removed. This allows for a true real-time front-end experience with minimal data transmission between the server and front-end application.”

The fact that OddsMatrix is API driven also gives it unprecedented flexibility, with the technology able to be easily integrated with existing platforms. As such, operators are afforded total autonomy over their betting sites.

“We offer full control over the front-end design and functionality to operators because we understand the need to tailor the user experience according to the needs of the target market and player base,” concluded Groes. “This gives unprecedented freedom to innovate for our customers. It’s been a massive success for our casino product where most of our top clients fully control the front-end and now we are aiming to repeat this for our sportsbook.”
Join EveryMatrix at ICE London 2019 at Stand N6-310 and find out how their modular and API driven solutions can help you unleash your Unlimited Creativity!

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market

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January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.

Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.

Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.

“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”

He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.

“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”

“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”

He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”

For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com

 

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Industry News

FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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