Industry News

William Hill to revamp its advertising strategy to improve social responsibility

Published

6 years ago

February 12, 2019

Niji Narayan

William Hill to revamp its advertising strategy to improve social responsibility

Photo Source: williamhillplc.com

Reading Time: < 1 minute

Betting behemoth William Hill is going to revamp its UK media planning and advertising account, in tune with of the introduction of “Code for Socially Responsible Advertising”, an initiative that was announced in December by the Industry Group for Responsible Gambling (IGRG).

Vizeum UK, the long-serving lead media planning and buying agency of William Hill, has is reportedly creating a new advertisement strategy.

From July, the British betting industry has implemented a “whistle-to-whistle” ban on all TV betting adverts during pre-watershed live sports programming, with the exception of horse and greyhound racing.

William Hill becomes the first UK-listed operator to call for a media strategy review in 2019, with competitors likely to follow suit as betting leadership adjusts to new advertising realities.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.