GambleAware launches its largest Safe Gambling Campaign in the UK

GambleAware, the independent charity aiming to reduce gambling harms in Great Britain, has launched its biggest-ever safe gambling campaign in the country.

“Bet Regret” is a safer gambling campaign intends to improve awareness about impulsive betting, particularly among the young men between 16 and 34 years, who largely involve in online sports betting.

The “Bet Regret” was created after in-depth research consultations with academic experts and several waves of focus groups. Commenting on the initiative, Minister for Sport and Civil Society Mims Davies said: “This groundbreaking joint campaign will make people think hard about their betting habits, assist to remove the stigma around gambling addiction and give people more courage to say they need help. It is crucial that we both focus on prevention as well as cure and this campaign will help to educate people to recognise risky play. I am determined to deliver more collaborative work to help to change behaviours to reduce the threat of problem gambling.”

Professor Sian Griffiths, GambleAware Trustee and Deputy Chair, Public Health England (interim) added: “The Bet Regret campaign is about raising awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses. We want people to identify with the campaign, realise they too have those kick-yourself moments when betting and reflect on their behaviours, thus preventing future ill-considered bets which are so often the pathway towards harm.”