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MGM Resorts International Reveals Future Name And Logo For Northfield Park Property

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During a pep rally for employees of Hard Rock Rocksino Northfield Park today, MGM Resorts International executives shared the future name, logo and other details around exciting changes to take place at the property following the acquisition’s close in April. With a name symbolic of MGM Resorts’ legacy as an entertainment and hospitality leader, MGM Northfield Park will be integrated into the company’s portfolio of best-in-class gaming and entertainment destinations.   

“MGM Resorts is proud to work alongside the 950 dedicated employees during this transition. MGM Northfield Park is situated in a great location within a vibrant community and offers wonderful amenities – from dining and entertainment venues to gaming, harness racing and retail options,” said Chris Kelley, President, MGM Northfield Park. “Through the dedication and hard work of this team, the Rocksino and harness track have established themselves as market leaders and we are excited to begin this new journey together.”

 Additional details shared with employees today:

  • Food and BeverageMGM Northfield Park’s food and beverage program will offer a new twist on beloved favorites. From MGM Resorts’ renowned TAP Sports Bar, a guest favorite from the company’s diverse culinary portfolio, to new beverage options, there will be something to please all palate preferences.
    • TAP Sports Bar (currently Hard Rock Café) – An MGM Resorts original concept with locations at MGM Grand Las Vegas, MGM National Harbor in Oxon Hill, MD and MGM Detroit, TAP is a popular, high-energy restaurant and sports bar where guests will enjoy the latest sporting events while surrounded by sports memorabilia. Classic and contemporary American culinary favorites will be on the menu along with an extensive selection of local and craft beers. TAP will be open daily for lunch and dinner.
    • The Buffet (currently Fresh Harvest Buffet) – Guests will encounter a new spin on a classic, all-you-can-eat dining experience. The delectable array of beef, fresh seafood, pasta, vegetables and fruit, along with sweet desserts, will bring the tradition of the Las Vegas buffet experience to the heart of MGM Northfield Park.
    • The Roasted Bean (currently Constant Grind) – a charming bistro, this quick service concept will serve coffee, tea, pastries, salads and sandwiches. The Roasted Bean will be open daily for breakfast, lunch and dinner.
    • Center Bar and Lounge (currently Center Bar) – Center Bar and Lounge is a high-energy casino bar, adjacent to TAP Sports Bar. The open atmosphere will place guests in the heart of the action on the casino floor – a prime spot for people watching from day to night.
  • Entertainment: Hosting the most highly regarded sporting events and musical acts in the world in multiple state-of-the-art performance venues, MGM Resorts is an undisputed, worldwide leader in entertainment. MGM Resorts is excited to continue the momentum at MGM Northfield Park.
    • Center Stage (currently Hard Rock Live) – The concert style music hall will host multiple entertainment acts and events throughout the year. With a state-of-art audio and lighting system, 1,900 seats and an electrifying atmosphere, it is the ideal venue for stars to grace the stage any night of the week.  
    • The Neon Room (currently Club Velvet) – From hosting comedy acts to live musical performances, The Neon Room will be a high-energy venue ideal for the hottest programming line-up around. The versatile space also will serve as a rental facility for corporate or special events.
  • Retail: Fun and convenient retail options will provide an assortment of amenities for guests to purchase such as souvenirs, snacks, water, sodas and more.
    • The Shop (currently Rock Shop) – The Shop will serve as the property’s sundries store, offering snacks, gifts, MGM Northfield Park merchandise and more.
    • Rewards Gas & Wash (currently Rockstop Gas & Wash) – A unique property amenity where guests can get gas, drive through a car wash and shop in a full retail store.

Kelley said, “It has been an absolute pleasure working with the Hard Rock team during this transition. They have created a successful and special destination with a terrific team and they have our commitment that we will uphold the high standards they have set.”

Additional details on the MGM Northfield Park transformation will be available in the coming weeks. The transaction is subject to customary closing conditions.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

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