Industry News

ITTF welcomes 12BET to World Championships

Published

6 years ago

February 28, 2019

Zoltan Tundik

12BET also partnered at the 2018 ITTF Team World Cup in London

Reading Time: 2 minutes

12BET is announced as the International Table Tennis Federation’s (ITTF) Official International Betting Partner for the World Table Tennis Championships this April.

The ITTF is delighted to confirm 12BET as Official International Betting Partner for the biggest Table Tennis event of the year: the Liebherr 2019 ITTF World Championships, taking place between 21-28 April.

The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand throughout the world and particularly in Asia, whilst driving fan engagement through competitions and the chance to win special prizes.

Following the successful partnership with 12BET at the 2018 ITTF Team World Cup in London, the ITTF is looking forward to teaming up again to enhance the brand and user experience during the sport’s most followed event of the year.

Last year’s World Championships in Halmstad, Sweden, drew a worldwide TV and OTT audience of approximately 725 million people, almost 550 million impressions across ITTF social media channels (Facebook, Instagram, Twitter and Weibo) and close to 1 million video views on Youtube.

Rory Anderson, 12BET, explained: “12BET is very pleased to have secured a second partnership with the ITTF following the 2018 ITTF Team World Cup: a superb event which achieved impressive marketing and media results.

“With the World Championships being the biggest Table Tennis event in the annual calendar, we are excited to be on that global sporting and marketing platform again and look forward to witnessing the very best players from around the globe compete for the most coveted world titles.”

Jonny Cowan, ITTF Europe Marketing Manager, said: “It was a pleasure to work with the 12BET team last year at the 2018 ITTF Team World Cup, and we are very pleased that 12BET are extending their relationship with table tennis. The ITTF is committed to building long-term partnerships with our sponsors, and we believe we have the events, TV viewers, data and social media strategy to generate significant ROI compared to other sporting properties.”

Tickets for the World Championships are selling fast, with season passes sold out and limited availability for the latter stages.

To join the ITTF at the World Championships in Budapest, visit wttc2019.jegy.hu/programseries/liebherr-2019-ittf-asztalitenisz-vilagbajnoksag-11/

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Zoltan Tundik

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.