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Codere Launches Its New Home Market TV and Digital Advertising Campaign “Nube”

Codere Apuestas has released its new home market TV and digital advertising campaign “Nube.” This campaign is a new creative approach in promoting Codere Apuestas online sportsbook property.
Since 2016, Codere Apuestas has served as the official betting partner of Real Madrid, with its advertising campaigns featuring a number of Real Madrid stars promoting offers and services.
In its campaign notes, El Ruso de Rocky states that it has delivered the Spanish betting market’s first high-definition advertising campaign, featuring special effects alongside exclusively composed music for Codere Apuestas.
The creative agency further details that Nube seeks to develop a broader appeal for the bookmaker targeting Spanish audiences, beyond football.
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