Casino Innovations: Market-Ready

Every year the gaming industry prepares to unveil the latest trends and technologies at ICE Totally Gaming and G2E Las Vegas and Asia. As an example, in February 2018, casino developers were able to show a wide selection of innovations across international regions. These innovations help to cater all areas of land-based and interactive gaming.

New Products
One of the innovating products were the new cabinets that included 4K monitors, new single games, new game mixes, a variety of electronic table games that run on specific platforms, such as Novomatic Media Technology platform. These new cabinets, contain games that come from different cultures, such as From Dusk Till Dawn, Viking & Dragon and other new progressive games.

Among the newest products, there is also a compelling line-up of new cabinets, something like the Ainsworth products. These line-up products welcomes the player with games, such as Pac-Man Dynamic Edition, Pac-Man Wild Edition, Desert Dusk and others. The new technology displays also include progressive games similar to Hao Yun Dao. Several brands who made their debut included games like Fire Power and Raging Roosters Reloaded.

For the European region, casino developers, such as Novomatic, was present at ICE London with new games for the arcane and pub market. Novomatic is a well-known casino company in Europe. So it is natural to see a lot of development and innovations for the European market. As an example, for UK, Novomatic created themed products like Austin Powers, Batman and Sherlock Holmes. Meanwhile, for Germany, Lowen Entertainment had displayed new solutions. In addition, Novomatic Italia, Novomatic Netherlands and Novomatic Gaming Spain together with GiGames and showed their portfolio for Italy, the Netherlands and Spain.

Greentube, another casino developer company, was able to show its capabilities as well, by promoting a number of interactive products, such as Greentube Pro, a social gaming platform. In addition, from top performing land-based titles to an extensive portfolio of casino games, like Crazy Birds, Greentube was able to demonstrate that it is a capable full-service provider.

In other words, many companies, besides Novomatic, like Apex Gaming, Scientific Games and others, came with a comprehensive product portfolio. The range seems quite long, from high-end casino equipment, system and management solutions to the arcade and pub products, that can be played online, mobile and are social too. Some of the newer games can also be found on online casinos, like Admiral Casino Online.

Last Words
One of the CEOs, who is regularly present at these casino gatherings, Harald Neumann, the CEO of Novomatic AG. said that events such as ICE London, is a trade of showing appearance. Most of the companies still continue to prove themselves as a full-service provider. Some of the companies are among the world’s leading gaming technology groups, furthermore, specific honors are given away. The top companies get “Supplier of the Year” recognition and such. As an example, the Novomatic Group received an “Casino Supplier of the Year” credentials at ICE London 2018.

Neumann also added that companies grew a lot in the recent years because most companies were focused on innovations. In addition, in 2018, some of them focused more on increasing the synergies between the partner companies and, of course, more attention was added on the internal structures. And when an interview is just around the corner, most of CEOs remark that their company will continue to make improvements where needed, and work more into adding innovations for players and operators.