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William Hill to Enter Sweden with Kambi’s Support

Published

6 years ago

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New statistics: the proportion of regulated gambling in the Swedish licensing system at a critically low level
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William Hill, the bookmaker based in London, is going enter the Swedish gambling market with Kambi-powered sportsbook and Redbet.se site.

Kambi Group announced that it would power William Hill’s entry into the newly regulated Swedish market. The British bookmaker will operate in Sweden through a license obtained by its subsidiary MRG (Mr Green & Co).

William Hill first announced its plans to expand into the recently re-organised Swedish market in March. It has become known that William Hill will rebrand Mr Green’s Redbet.se sports betting website as WilliamHill.se.

Kambi said that it will provide William Hill with its sportsbook platform to assist the operator’s expansion into Sweden. As mentioned above, William Hill’s entry into the Swedish market will involve the rebrand of Redbet.se as WilliamHill.se.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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