Industry News

Paddy Power Betfair to rebrand as Flutter Entertainment

Published

6 years ago

May 20, 2019

Niji Narayan

Paddy Power Betfair to rebrand as Flutter Entertainment

Photo Source: independent.ie

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Paddy Power Betfair is going to rebrand as Flutter Entertainment. The rebrand was first announced in the company’s 2018 full year report.

Paddy Power Betfair will rebrand to Flutter Entertainment, as it believes that the name should reflect the group’s diverse nature of the global brands. “With this change of corporate name this isn’t a signal of any significant change to our strategy,” CEO Jackson said.

Shareholders re-elected CEO Peter Jackson as Director of the company along with Chairman Gary McGann as chairman. The company also confirmed Nancy Cruickshank as non-executive director.

“We are delighted to welcome Nancy as a non-executive director. She brings with her a wealth of digital and non-executive director expertise combined with her entrepreneurial spirit and will serve as a great addition to the board,” Gary McGann, chair of Paddy Power Betfair said.

“I think we get much better returns from growing our online business, which is where you have seen the focus of growth for the past few years,” CEO Peter Jackson said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.