Paddy Power Betfair to rebrand as Flutter Entertainment

Paddy Power Betfair is going to rebrand as Flutter Entertainment. The rebrand was first announced in the company’s 2018 full year report.

Paddy Power Betfair will rebrand to Flutter Entertainment, as it believes that the name should reflect the group’s diverse nature of the global brands. “With this change of corporate name this isn’t a signal of any significant change to our strategy,” CEO Jackson said.

Shareholders re-elected CEO Peter Jackson as Director of the company along with Chairman Gary McGann as chairman. The company also confirmed Nancy Cruickshank as non-executive director.

“We are delighted to welcome Nancy as a non-executive director. She brings with her a wealth of digital and non-executive director expertise combined with her entrepreneurial spirit and will serve as a great addition to the board,” Gary McGann, chair of Paddy Power Betfair said.

“I think we get much better returns from growing our online business, which is where you have seen the focus of growth for the past few years,” CEO Peter Jackson said.