Industry News
Super League and Betfred Extend Their Partnership

Super League and Betfred have extended the current three-year partnership until the end of the 2021 season. The announcement follows recent title sponsorship deals between Betfred and other major sports competition brands. As part of the new sponsorship, Super League and Betfred will continue to support the “Gamble Responsible” campaign, which is currently promoted at Super League games.
“We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport. To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic,” Robert Elstone, Chief Executive Super League said.
“This is a historic and ground-breaking deal for the sport and shows a huge commitment from Fred, his senior management team, and all his staff who are so passionate about Super League. It is a significant increase on previous sponsorships and reflects the growing popularity and value of the Super League brand,” Rhodri Jones, Chief Commercial Officer Super League said.
“The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us. Therefore, I had no hesitation in extending the deal for a further two years and Betfred look forward to working with Super League to help grow the terrific game of rugby league,” Fred Done, the Boss of Betfred said.
-
Industry News7 days ago
iGB L!VE confirm London iGaming Week program
-
Africa4 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews4 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Latest News7 days ago
Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass
-
Compliance Updates4 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards4 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News4 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Latest News4 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products