LoveBet Signs Deal with Burnley FC

LoveBet, a leading Asian betting operator has signed a three-year partnership agreement with EPL football club Burnley FC. As per the contract, LoveBet will be the new shirt sponsor of Burnley.

The Asian betting brand, which had already signed a deal with Paris St Germain’s as the French club’s official Asian betting partner, will have its brand displayed on Burnley’s home and away shirts.

Edward Li, Senior Director from LoveBet, commented: “We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club. The growing presence of the club in Asia and worldwide will help us further promote our brand.

“We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”

Anthony Fairclough, Commercial Director at Burnley Football Club, added: “We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club. Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market.”