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FUN88 Appoints Kobe Bryant as its Brand Ambassador

Published

6 years ago

June 26, 2019

Niji Narayan

Reading Time: < 1 minute

FUN88, the global leading bookmaker, has appointed Kobe Bryant, the basketball legend from Los Angeles, as its brand ambassador.

Kobe Bryant and FUN88 will work together to promote the brand in several key markets, such as Asia and the UK, where the brand focuses and helps audiences understand the industry in the right way.

“I’m extremely excited to work with FUN88 because I immediately connected to their brand message of ‘how to live your dream.’ Part of the Mamba Mentality is to have the conﬁdence and bravery to live your dream every single day. While it’s important to have a dream, it’s more important to commit to making that dream a reality,” Kobe Bryant said.

“We welcome Kobe Bryant to the FUN88 family. FUN88 is absolutely thrilled to team up with Kobe Bryant. We are conﬁdent this collaboration will bring additional interest to the gaming industry and will magnify FUN88 as one of the top premium brands in the industry. The afﬁliation with Kobe Bryant is not only to engage all FUN88 existing members but also introduce us to a wide range of sports audiences,” Michelle Kendricks, FUN88 branding director said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.