William Hill US Partners with Mescalero Apache Tribe to Launch Sports Book at Inn of the Mountain Gods

William Hill US, the US based sports betting company, has entered into a deal with Mescalero Apache Tribe to launch a sports book at Inn of the Mountain Gods, the New Mexico’s premier resort and casino.

The partnership marks the first sports book powered by William Hill in New Mexico and is the first tribal agreement for William Hill outside of Nevada.

“Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us. Inn of the Mountain Gods is one of the premier resorts and casinos in the southwest and together we plan to bring a first-class experience to sports fans in the region,” David Grolman, President of Retail for William Hill US said.

The new sports book will be located between the Big Game Sports Bar and the Apache Spirit Club. This newly renovated space will feature 12 43-inch televisions and high-top seating.

“Over the years, our customers have come to expect a high level of service and the best casino offerings possible. Our sports book will be no exception. Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options. We know this is something our customers have been looking forward to and we’re thrilled to be able to partner with the best in the business to bring it to them,” Frizzell Frizzell Jr., COO at Inn of the Mountain Gods said.