Unibet Signs Shirt Sponsorship Deal with Club Brugge

Unibet, the leading online gambling operator, has become the main front-of-shirt sponsor for Club Brugge, the football club based in Bruges. The deal covers the 2019-20 season and represents a record commercial partnership for the club.

Unibet, owned by Kindred Group, will also work with Club Brugge to create exclusive content for fans, as well as provide official match data to the club. In addition, Unibet will support the team’s corporate social responsibility campaign, No Heart/No Glory.

“In the past few years, there has been a lot of interest from the sports betting industry to partner up with Club Brugge. Unibet is one of the biggest gambling companies and is fully licensed by the Gaming Commission. They are one of the strongest advocates of responsible gambling and have a clear link with sports,” Bob Madou, COO at Club Brugge said.

“Just like Club Brugge, we are the market leader in our sector, we share the same values and we are driven by a passion for sportsmanship. Fair play is not only one of the most important pillars of modern football; it’s also a key factor for Unibet. After all, we want to offer our customers a safe, secure and joyful gambling experience and ensure they are aware of their gambling behaviour so they can play responsibly. Thanks to our collaboration with Club Brugge, we can better highlight this message,” Timothy Mastelinck, global head of sponsorships at Kindred Group said.