Budweiser to trademark “the official beer of esports” slogan

The Anheuser-Busch brewing company has applied to trademark a phrase that would make it the leading proprietor of alcoholic beverages within the esports industry.

Budweiser applied to trademark the phrases “the official beer of esports”,  “the official beer of gaming,” and “the official beer of gamers.” These trademark applications were seen on the official United States Patent and Trademark Office website.

Trademarking a phrase is usually meant for advertising purposes, but the inclusion of the word “official” could lead to trouble within the industry if other alcohol companies want to partner up with esports organisations.

The process is still in its early stages, though the application has yet to be approved.