Pollard Banknote Adds GALAGA™ to its Portfolio of Licensed Brands

Pollard Banknote Limited has added the classic arcade game GALAGA™ to its portfolio of licensed brands. Under an agreement with BANDAI NAMCO Entertainment America Inc., Pollard Banknote will offer GALAGA™ branded instant tickets to its lottery clients. Pollard Banknote’s suite of licensed brands includes several powerhouse arcade games from the early 1980s.

As per the agreement, Pollard Banknote will leverage the GALAGA™ signature logo and colourful pixilated icons for eye-catching ticket designs and promotional merchandise. The ticket artwork will utilise distinctive GALAGA™ imagery to mimic the game’s acclaimed playstyle. GALAGA™ branded merchandise, including full-sized vintage arcade games, will be available to lotteries for social media contests and second chance draws.

“Pollard Banknote’s retro arcade brands have captivated lottery players around the globe, and we are confident that GALAGA™ will give players more of the classic arcade look and feel they love. We look forward to helping lotteries bring GALAGA™ to market, supported by our 360˚ approach to marketing and promotional programs that promote player excitement and engagement,” Brad Thompson, VP of Sales and Marketing at Pollard Banknote said.