BtoBet Signs Deal with Nigerian Operators

BtoBet, the leading iGaming platform provider, has provided its technologies to the operators “Vbetnow” and “Konfambet” in Nigeria. Focusing on delivering an enhanced user experience to its players, the Nigerian operators will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

Alessandro Pizzolotto, CEO of BtoBet’s Certified Partner for Africa, STM Gaming, expressed his satisfaction at the rapid expansion of the company’s BtoBet White Label Partnership Program in the African continent. He said that the emerging nature of the market requires a local presence and deep knowledge of all its intricacies, be it player preferences or payment gateway options.

“Being a market based on a set of unique circumstances from an infrastructural and regulatory aspect, many operators have tended to make the mistake to side-line the importance of having in-depth knowledge of the local industry. This has seen the demise of numerous operators, even major ones, who are accustomed to a wholly different scenario in more mature markets,” Sabrina Solda, CMO of BtoBet said.

Sabrina Solda added that through its WLP Program BtoBet has circumvented these difficulties, providing local operators with adaptable technology and the expertise, that is the key to their success.