Merkur Sportwetten Rebrands Totolotek

Merkur Sportwetten GmbH has started its expansion in the Polish online gambling market by rebranding its newly acquired Polish sports betting provider Totolotek. Totolotek has been a part of Merkur since April 2019.

“Totolotek is one of the most renowned sports betting providers in Poland. By integrating Totolotek into our company structure, we want to further advance its success and sustainably strengthen its position in the market. We are convinced that we will succeed in doing this with our innovative products and by drawing on our experience and financial strength,” Niko Steinkrauß, MD of Merkur Sportwetten said.

The Totolotek betting shops in Warsaw are now shining with the laughing MERKUR sun as a widely visible trademark. The shops were fitted out with high-quality “Made in Germany” betting terminals. All Totolotek stationary points of sale will be branded in the new Merkur look before the European Football Championship in 2020.

Totolotek’s online presence has also been revamped so that Merkur sports betting can be experienced at any time and any place. The highlight of the new www.totolotek.pl website is its user interface. All of the betting options can also be called up conveniently and securely using the Totolotek app for Android smartphones.

“Such an extensive modernisation as the one undergone by Totolotek has never before taken place in the Polish sports betting market! The great commitment of our parent company is paying dividends: The response from our customers is overwhelming, both in the betting shops and online,” Adam Lamentowicz, CEO of Totolotek said.